Specializing in Strategic Writing & SEO. I bridge the gap between rigorous, complex research and exceptional digital performance.
Bridging Journalism & Data Insights
As a Content Researcher and Writer with a strong foundation in journalism, I specialize in crafting Content Strategies that bridge in-depth research with SEO performance.
My work focuses on navigating digital reputation and search intent, utilizing Media Intelligence and Social Listening to transform complex data into actionable narratives.
Building on my early experience as a journalism student leader during high school and now pursuing a degree at Universitas Indonesia, I am committed to a career in digital journalism where data-driven insights meet high-impact storytelling.
Navigating the digital landscape through data-driven communication and digital reputation management.
Driving organic growth and domain authority through deep keyword intelligence, on-page architectures, and target intent-focused content mapping.
Cultivating strong relationships with stakeholders and managing organic brand perception across major digital networks.
Safeguarding organizational and brand reputation proactively during fast-moving communication cycles.
Utilizing modern Social Listening workflows to convert complex, distributed media datasets into insightful, high-performing strategic stories.
A curated list of functional digital assets, platforms, and research methodologies designed to improve search rankings, content reach, and brand authority.
A lightweight, browser-based media intelligence tool engineered for digital communication teams to analyze brand sentiment instantly. It leverages cutting-edge generative AI to deliver automated, real-time reports without complex backend programming. Constructed within a single file architecture, it democratizes data insights for non-technical team members.
Developed to assist a dental clinic campaign in Jakarta, this web platform extracts public data using advanced search operators to build high-quality lead pools. It translates unstructured search queries into clean databases primed for outreach and strategic analysis. The layout strongly incorporates digital ethics, demonstrating privacy-conscious public data aggregation workflows.
An active Media Intelligence dashboard configured to process and evaluate escalating public relations crises. The engine structures chaotic news coverage, mapping key key opinion leaders and tracking critical online conversations in real time. It successfully turns raw social metrics into actionable intelligence, allowing PR leads to safeguard organizational reputations.
Designed as an analytics suite, MediaSightPro converts YouTube video advertisements into highly structured visual and audio insights. The system aids marketing practitioners in analyzing campaign messaging, evaluating framing, and auditing storyboard pacing through rapid decompiling. It empowers strategy squads to identify key high-performing frames and optimize narrative hooks swiftly.
Exploring state-of-the-art media ecosystems, strategic writing, modern audience intent models, and the intersection of traditional journalism practices with cutting-edge analytics systems.